I’ve always been curious about what it would be like to buy a rental car, so I enjoyed the opportunity to talk with Greg Nierenberg, who leads Avis Car Sales. I wrote up the details in Forbes. Check it out!
Nierenberg explains that the Ultimate Test Drive is technically a rental, which gives Avis more flexibility than the typical car dealership. Indeed, a 2017 advertisement for the Ultimate Test Drive opens with the statistic that “the average test drive lasts for 17 minutes,” but the Ultimate Test Drive lasts for up to three days.